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March Design 2009
"Great concept! It works at so many levels" Kelly B.
"This is an idea whose time has come." - Justin H.
"Finally, a treat alternative that children want." - Dan B.
"Finally, a focus on something significant that needs attention!" Jill J.
"Awesome!" - Katie W
Smart Treats Are Responsible Treats (S.T.A.R.T.) is a major initiative to get Americans to make a cultural shift to celebrate with responsible treats (non-food) and to focus on Childhood Obesity. As parents of five children, Halloween always caused my wife and I concerns. The major concern was the issue of the 'traditional' focus on candy. With one in three children in America being affected by Childhood Obesity and Halloween being a major cultural contributor, something had to change. This then led to the question, “Why can't we do something different?” From this evolved the initiative of S.T.A.R.T.
We wanted to act, to take this idea that just made sense and move forward. In 2007, we organized and registered as a Domestic Non-Profit Organization with the State of Utah. It is our belief that in order for our initiative to be successful, we need not only parents and kids to be on board, but communities must also play a key role. This idea's time has come.
